Data Analyst, Casino Marketing (REQ13085)

POSITION SUMMARY:

The Data Analyst of the Casino Marketing Department which is responsible for Casino related Activations and Promotions. He/she is responsible for performing analysis, prepare reports and presentations for upper management and support operational units with related insights. Furthermore, he/she is involved in the maintenance, integrity, and the security of the membership database.

PRIMARY RESPONSIBILITIES:

• Key Roles & Responsibilities Operational

• Supports operational teams with tasks and requests

• Generates and maintains reports and database administration

• Designs and supports promotions, stage games and ad hoc games.

• Analyzes data from the database and performs segmentation analysis for Marketing Bus

• Monitors KPIs and delivers relevant reports

• Creates Proforma Analysis

• Develops campaigns, SMS and outbound sales lists

• Assists in Marketing plan and budget Systems

• Assists in Casino Management System configuration & maintenance

• Performs UAT in cooperation with BU’s of all new casino systems through the Casino Management System SOP

• Liaises with Business Processes and assists Marketing Compliance to maintain and prepare the Departmental Operational Manual and SOP of Casino Marketing

• Establishes the operational procedures for Database Administration Team to ensure the membership database is well maintained and accurate KEY PERFORMANCE INDICATORS:

• Quality of reports and data delivered

• Achieves deadlines

• Follows and develops workflow and SOPs

• Training and UATs

• Proper system configuration Page 2 QUALIFICATIONS: Education

• Bachelor’s degree in a STEM (Science-Technology-Engineering-Mathematics) field, BI, Data Analysis, or any other relevant field

• Post-graduate degree will be considered an advantage Skills / Competencies

• Excellent knowledge of MS Excel in Data Analysis, Graphs & Charts, and Pivot Tables. Experience with VBA and macros is preferred

• Knowledge of SQL. Additionally, knowledge of MS Access, Tableau, or other relevant software will be considered a plus

• Knowledge and experience in Data Analysis and/or Machine Learning in Python and/ or R will be considered a plus.

• Knowledge and understanding of casino games’ rules and relevant gaming regulations will be considered a plus

• Strong problem-solving capability

• Comprehensive planning and communication skills

• Committed to self-development and the development of staff

• Attention to detail

• Fluent in spoken & written English

PERPERSONAL COMPETENCIES:

• Achieves agreed objectives and accepts accountability for results

• Displays a high commitment to delivering results

• Leads others to achieve business objectives

• Communicates effectively

• Displays the highest level of integrity

• Ability to maintain discretion

• Self-motivated

• Approachable